Analyzing Profitability is a key task in any organization. It helps shed light on sales and profit information on various aspects of the market such as customers, geographic regions, product lines, and many more. There are several tools that can be used to analyze profitability in SAP, the most common being CO-PA (Controlling Profitability Analysis). However, many companies still resort to using spreadsheets and other manual methods (despite their plethora of issues) to accomplish this task. Is your company using the system to effectively analyze its profitability data?